Who am I?
Hi, I’m Yóu, the founder and creative director of Yóustudios. I graduated from the Brera Academy of Fine Arts in Milan, beginning my career as a performance artist and filmmaker. The creation of Yóustudios came about quite naturally, just like the Chinese term 'yóu' suggests: a spontaneous and unexpected creativity.
In 2020, due to the global pandemic and ensuing lockdown, I left Milan and moved to a small village nestled in the Tuscan hills, where I lived for two years. Immersed in the poetry of Tuscan life, I discovered a passion for creating handmade jewelry. This passion quickly blossomed, fueled by the generosity of Tuscany’s nature and Florence’s rich artisan tradition. This journey eventually brought me back to Milan, where I officially founded my brand, Yóustudios, which has grown in surprising and unforeseen ways ever since.
What do we want to create?
Yóustudios aspires to be a mindful brand. This mindfulness begins from the very first stages of design and material selection. The rolling hills under the Tuscan sun, the vineyards, the persimmon trees, the violets climbing the ancient stone walls of Florence, and the songs echoing at sunset from Piazzale Michelangelo… I wish to capture these moments of pure beauty and translate them into the details of our handmade pieces, sharing them with our customers.
We strongly believe that jewelry, carefully designed and handcrafted, is merely a means to highlight the uniqueness and natural beauty of the wearer, making each person the protagonist of their own story. I am happy to meet you and hope that Yóustudios can accompany you on your journey, with the courage to follow our motto: 'Keep Creating!'